{"id":20297,"date":"2026-04-29T16:00:48","date_gmt":"2026-04-29T16:00:48","guid":{"rendered":"https:\/\/about.macron.com\/?p=20297"},"modified":"2026-04-29T16:25:17","modified_gmt":"2026-04-29T16:25:17","slug":"udinese-calcio-special-kit-friuli-earthquake","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-special-kit-friuli-earthquake\/","title":{"rendered":"Macron and Udinese unveil Special Kit marking the 50th Anniversary of the Friuli earthquake"},"content":{"rendered":"\n

Udinese Calcio<\/a><\/strong> and Macron<\/a><\/strong> present a Special Kit<\/a><\/strong> to mark the 50th anniversary<\/strong> of the devastating earthquake<\/strong> that struck the Friuli region on 6 May 1976. A shirt that represents both the memory of one of the most tragic moments in Italian history and the proud, dignified response of the Friulian people, along with their extraordinary determination to rebuild, supported by the help and solidarity received in those days. Dignity and resilience encapsulated in the famous phrase that appeared on a crumbling wall near Gemona del Friuli: \u201cIl Friuli ringrazia e non dimentica<\/em><\/strong>\u201d (Friuli thanks you and does not forget).<\/p>\n\n\n\n

This message is displayed across the chest of the special kit, characterised by a stone colour<\/strong> and a sublimated graphic inspired by the stones of the fa\u00e7ade of the Cathedral of Venzone<\/strong>. Completely destroyed by the earthquake, the building was painstakingly reconstructed by reassembling each original stone, becoming one of the most powerful symbols of the resilience of the Friulian people and the reconstruction effort that followed. Another key feature is the presence of \u2018V\u2019 elements, both upright and inverted, created using tone-on-tone sublimation printing. These converge towards the central inscription and echo both the crest of Udine and the club, as well as the fa\u00e7ade of the Venzone Cathedral.<\/p>\n\n\n\n

The shirt features a V-neck collar with black and white trim, while the sleeve cuffs are asymmetrical: the left cuff is black and white, while the right is entirely black, symbolising mourning in remembrance of the victims. The back neck is customised with a red label featuring the golden heraldic eagle, symbol of Friuli, and the wording \u201cL\u2019Orcolat 6 May 1976<\/strong>\u201d. \u201cL\u2019Orcolat<\/em>\u201d is a Friulian term referring to a legendary creature, a giant monster said to live in the mountains and cause earthquakes, and since 1976 has become synonymous with the earthquake itself in local culture. The label also features the Macron logo alongside the wording \u201cDesigned in Bologna<\/em>\u201d, certifying that each garment is conceived, designed and developed at the Macron Campus<\/a><\/strong>.<\/p>\n\n\n\n

On the right chest, the Macron Hero<\/strong> is embroidered in black, while on the left the Udinese Calcio crest<\/strong> appears in its vintage version. At the centre of the chest, the inscription \u201cIL FRIULI RINGRAZIA E NON DIMENTICA<\/em>\u201d is printed in black, faithfully replicating the style and details of the original message that appeared in the immediate aftermath of the earthquake. On the outer back neck, also in black, the wording \u201cFRIULI 1976\u20132026<\/em>\u201d is printed in the same style as the front inscription.<\/p>\n\n\n\n

The kit is completed by stone-coloured shorts featuring the same sublimated graphic recalling the walls of the Venzone Cathedral, with black and white detailing at the hem. The socks are also stone grey, with two fine horizontal black and white stripes just below the top edge. For this occasion, Udinese Calcio\u2019s shirt partners \u2013 Io Sono Friuli Venezia Giulia<\/strong>, Banca 360 FVG<\/strong>, Bluenergy<\/strong> and bet365 Scores<\/strong> \u2013 have waived their presence on the kit, ensuring that every detail honours the memory of the 1976 earthquake.<\/p>\n\n\n\n

As with all Macron garments created for its partner clubs, the new Udinese Calcio Special Kit<\/a><\/strong> also conveys a strong message of sustainability and environmental respect, values long shared by the Friulian club: each shirt is made from Eco Fabric<\/a><\/strong>, a polyester material derived entirely from recycled plastic. The new Udinese Calcio Special Kit, along with the full apparel range produced by Macron for the club, is available at the Macron Sports Hub at the Bluenergy Stadium, at the Macron Store in Udine, and online in the dedicated section on macron.com<\/a><\/strong>.<\/p>\n\n\n

\n
\"udinese-calcio-macron-terremoto-special-speciale-shirt-maglia-kit-jersey-earthquake-friuli-udine-serie-a\"<\/a>
Udinese Calcio 2025\/26 50th anniversary earthquake commemorative match jersey<\/a><\/strong><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

A shirt that represents the proud response of an entire region and its people, embodied by the black-and-white club. \u201cIl Friuli ringrazia e non dimentica\u201d (Friuli thanks you and does not forget)<\/p>\n","protected":false},"author":7,"featured_media":20300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[908],"class_list":["post-20297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-udinese-calcio-en"],"acf":[],"yoast_head":"\nUdinese Special Kit for the 50th anniversary of the Friuli earthquake | About Macron<\/title>\n<meta name=\"description\" content=\"Udinese Calcio and Macron present a Special Kit to mark the 50th anniversary of the earthquake that 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