From a young age, Gioele Pracucci had a special connection with sports: he loved drawing jerseys in his diary, imagining logos, colors, and stories. Today, that passion has become his profession: at Macron, he serves as Social & Content Media Specialist. His role is to tell the brand\u2019s story, give voice to its projects, and highlight every initiative through visual and textual content. After three years with the company, he has gained deep insight into its dynamics and moves confidently within the context, actively contributing to the brand\u2019s growth.<\/p>\n\n\n\n
Communicating a growing company<\/strong> A coherent and recognizable brand identity<\/strong> Passion as a driving force<\/strong> Communication as a strategic lever<\/strong> Growing while leaving a mark<\/strong> Macron in one word: team<\/strong> In this context, every project is more than just a job: it is part of a shared story, built by those who believe in what they do.<\/p>\n","protected":false},"excerpt":{"rendered":" Gioele Pracucci shares his journey at Macron, where passion and creativity turn into strategic communication. An experience shaped day by day within a dynamic environment that values teamwork, brand identity, and the opportunity to make a meaningful impact.<\/p>\n","protected":false},"author":11,"featured_media":18642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[32],"tags":[],"class_list":["post-18641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"\n
For Gioele, Macron represents a stimulating experience aligned with his aspirations: a young, dynamic environment that fosters creativity and values personal contribution. His goal is clear: to dedicate time, effort, and ideas to building an increasingly strong and recognized identity. \u201cHere, there\u2019s truly space to make an impact,\u201d he says, emphasizing how formative and motivating this experience has been in every aspect.<\/p>\n\n\n\n
One of the most challenging aspects of his role is communication around jersey launches: moments of high visibility where maintaining stylistic consistency and visual impact is essential. According to Gioele, leading the narrative of these launches is a valuable opportunity to strengthen the brand\u2019s identity and build a recognizable style, while respecting the identities of partner clubs. Significant progress has been made over the past three years, but the ambition is to define the brand\u2019s communication more clearly.<\/p>\n\n\n\n
For Gioele, working in sports communication is a privilege born from passion: \u201cI feel lucky to have a job I genuinely love.\u201d The ability to engage every day with what he loves makes his commitment even more authentic. But it\u2019s also a responsibility: telling the brand\u2019s story means highlighting everyone\u2019s work, showcasing the quality of production, and conveying culture and values with consistency and credibility.<\/p>\n\n\n\n
Over these three years, Gioele has noticed a significant evolution: communication is increasingly recognized as a strategic activity within the company. Giving visibility to projects and people\u2019s work helps strengthen a sense of belonging and creates a shared identity. \u201cIt gives dignity to everyone\u2019s work,\u201d he observes, and this awareness is reflected in the quality of content and team engagement.<\/p>\n\n\n\n
One of the aspects Gioele appreciates most about Macron is the ability to make a concrete contribution from day one. From the very first day, he felt the freedom to propose ideas, explore different languages, and experiment with new forms of expression. \u201cThere\u2019s space for those willing to give a little extra,\u201d he says, highlighting how motivating this approach is for those at the beginning of their professional journey. The communication team handles many diverse projects: from producing photo and video content to managing relationships with clubs and media. Every campaign is a collective effort and a shared satisfaction.<\/p>\n\n\n\n
If he had to choose one word to define his experience at Macron, it would undoubtedly be \u201cteam.\u201d Working with motivated people united by the same goal makes every challenge more manageable and every success more rewarding. \u201cThe team spirit is felt every day: it comes from managers, colleagues, and mirrors the same spirit found in the world of sports, with which we deeply identify.\u201d<\/p>\n\n\n\n