{"id":16450,"date":"2025-11-12T10:56:26","date_gmt":"2025-11-12T10:56:26","guid":{"rendered":"https:\/\/about.macron.com\/news\/uncategorized\/the-shape-of-beauty-2\/"},"modified":"2025-11-12T15:34:05","modified_gmt":"2025-11-12T15:34:05","slug":"macron-presents-sound-of-us-anthem-jacket-meet-music-in-the-new-brand-campaign","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/highlights\/macron-presents-sound-of-us-anthem-jacket-meet-music-in-the-new-brand-campaign\/","title":{"rendered":"Macron presents &#8220;Sound of Us&#8221;: Anthem Jacket meet music in the new brand campaign"},"content":{"rendered":"<div>HIGHLIGHTS<\/div>\n<h1>\n<p><strong>Sound of Us<\/strong><\/p>\n<\/h1>\n<div>\n<p>Anthem Jacket meet music in the new brand campaign<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/Sound-of-Us_16x9-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<div>\n<p><em>\u201cSound of Us\u201d<\/em> is the new campaign released by Macron, the Italian brand leader in sportswear, which this time turns to music as a language to express its vision of design and identity.<\/p>\n<\/div>\n<h3><strong>The Anthem Jackets<\/strong><\/h3>\n<div>\n<p>At the heart of the campaign are the <strong>Anthem Jackets<\/strong> designed by the <strong>Centro Stile Macron<\/strong> \u00a0\u2014 iconic garments worn by professional teams as they enter the field, symbolizing the collective ritual that precedes performance.<br \/>To celebrate their uniqueness, Macron collaborated with five musicians from the <strong>BOSCO STUDIO<\/strong> project who wrote, performed and recorded an original piece: <strong>the <em>Macron Anthem<\/em>.<\/strong><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4528-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_3968-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<div>\n<p>Through <em>\u201cSound of Us,\u201d<\/em> Macron explores the intersection of <strong>design, identity and sound<\/strong>, showing how the brand\u2019s aesthetic language can connect with contemporary culture beyond the boundaries of sport. The Anthem Jackets featured in the campaign belong to five international clubs sponsored by the Italian brand: five jackets, five cultures, five instruments for one visual and sonic symphony signed Macron.<\/p>\n<\/p>\n<p>Following the path traced by <a href=\"https:\/\/about.macron.com\/en\/news\/highlights\/the-shape-of-beauty-2\/\"><em>\u201cThe Shape of Beauty\u201d<\/em><\/a><em>,<\/em> the new campaign reaffirms Macron\u2019s vision of design as a creative process that goes beyond technical function to become a form of cultural and identity expression. <em>\u201cSound of Us\u201d<\/em> marks another step in this direction, showcasing the brand\u2019s ability to embrace artistic crossovers while remaining true to its authentic language.<\/p>\n<\/div>\n<div>\n<p>The <em>\u201cSound of Us\u201d<\/em> campaign has been launched across Macron\u2019s social channels with a dedicated video, while the <em>Macron Anthem<\/em> is available to watch and listen to on <strong>Macron\u2019s YouTube channel<\/strong>. The <strong>Anthem Jackets<\/strong> are available for purchase on <a href=\"https:\/\/www.macron.com\/it\/\"><strong>macron.com<\/strong><\/a>.<\/p>\n<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4498-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4181-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<p><a href=\"#\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4344-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4420-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4510-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_3734-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_4466-1-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/MG_3840-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<\/li>\n<\/ul>\n<div>\n<p>    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/Sound-of-Us_3x4_3-scaled.jpg\" alt=\"macron-2025\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\"><\/p>\n<h3>Download HD Media Pack<\/h3>\n<p><a href=\"https:\/\/we.tl\/t-5GNkUJieCg\">Download now<\/a><\/p>\n<\/div>\n<h2>Leggi le notizie simili<\/h2>\n<div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"id\":\"breadcrumbs-news\",\"show_current\":false,\"show_home\":true}}]}]}]},{\"type\":\"section\",\"props\":{\"animation_delay\":\"200\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"3-5,2-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_default\":\"1-3\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"g-bold\",\"content\":\"HIGHLIGHTS\",\"title_element\":\"div\",\"title_style\":\"text-meta\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_default\":\"1-2\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\"},\"source\":{\"query\":{\"name\":\"posts.singlePost\"},\"props\":{\"content\":{\"filters\":{\"search\":\"\",\"date\":\"\"},\"name\":\"date\"}}}}]}]}]},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p><strong>Sound 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campaign<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"}}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"header_transparent\":true,\"header_transparent_noplaceholder\":true,\"header_transparent_text_color\":\"dark\",\"image_position\":\"center-center\",\"padding\":\"none\",\"preserve_color\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"text_color\":\"light\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/11\\\/Sound-of-Us_16x9-scaled.jpg\",\"image_alt\":\"macron-2025\\\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"Hero\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"css\":\"\\n@media (max-width: 768px) {\\n\\n.el-section{\\nPADDING-BOTTOM:0\\n}\\n}\",\"image_position\":\"center-center\",\"padding\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"blend\":false,\"column\":\"1-2\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><em>\\u201cSound of Us\\u201d<\\\/em> is the new campaign released by Macron, the Italian brand leader in sportswear, which this time turns to music as a language to express its vision of design and identity.<\\\/p>\",\"css\":\"@media (max-width: 900px) {\\n\\np {\\n    max-width: 550px;\\n}\\n}\",\"margin\":\"default\",\"maxwidth_breakpoint\":\"m\"}}]}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"css\":\"\\n@media (max-width: 768px) {\\n\\n.el-section{\\nPADDING-BOTTOM:0\\n}\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>The Anthem Jackets<\\\/strong>\",\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><\\\/p>\\n\n\n<p>At the heart of the campaign are the <strong>Anthem Jackets<\\\/strong> designed by the <strong>Centro Stile Macron<\\\/strong> \\u00a0\\u2014 iconic garments worn by professional teams as they enter the field, symbolizing the collective ritual that precedes performance.<br \\\/>To celebrate their uniqueness, Macron collaborated with five musicians from the <strong>BOSCO STUDIO<\\\/strong> project who wrote, performed and recorded an original piece: <strong>the <em>Macron Anthem<\\\/em>.<\\\/strong><\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/11\\\/MG_4528-scaled.jpg\",\"image_alt\":\"macron-2025\\\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_width\":500,\"margin\":\"default\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\"}}]}]}],\"name\":\"LA COLLEZIONE\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/11\\\/MG_3968-scaled.jpg\",\"image_alt\":\"macron-2025\\\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_width\":500,\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"il processo\",\"status\":\"disabled\",\"title_element\":\"h4\",\"title_font_family\":\"default\",\"title_style\":\"heading-small\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Through <em>\\u201cSound of Us,\\u201d<\\\/em> Macron explores the intersection of <strong>design, identity and sound<\\\/strong>, showing how the brand\\u2019s aesthetic language can connect with contemporary culture beyond the boundaries of sport. The Anthem Jackets featured in the campaign belong to five international clubs sponsored by the Italian brand: five jackets, five cultures, five instruments for one visual and sonic symphony signed Macron.<\\\/p>\\n\n\n<p><\\\/p>\\n\n\n<p>Following the path traced by <a href=\\\"https:\\\/\\\/about.macron.com\\\/en\\\/news\\\/highlights\\\/the-shape-of-beauty-2\\\/\\\"><em>\\u201cThe Shape of Beauty\\u201d<\\\/em><\\\/a><em>,<\\\/em> the new campaign reaffirms Macron\\u2019s vision of design as a creative process that goes beyond technical function to become a form of cultural and identity expression. <em>\\u201cSound of Us\\u201d<\\\/em> marks another step in this direction, showcasing the brand\\u2019s ability to embrace artistic crossovers while remaining true to its authentic language.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"css\":\"\\n@media (max-width: 768px) {\\n\\n.el-section{\\nPADDING-top:0\\n}\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"la collezione\",\"status\":\"disabled\",\"title_element\":\"h4\",\"title_font_family\":\"default\",\"title_style\":\"heading-small\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The <em>\\u201cSound of Us\\u201d<\\\/em> campaign has been launched across Macron\\u2019s social channels with a dedicated video, while the <em>Macron Anthem<\\\/em> is available to watch and listen to on <strong>Macron\\u2019s YouTube channel<\\\/strong>. The <strong>Anthem Jackets<\\\/strong> are available for purchase on <a href=\\\"https:\\\/\\\/www.macron.com\\\/it\\\/\\\"><strong>macron.com<\\\/strong><\\\/a>.<\\\/p>\\n\n\n<p><\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/11\\\/MG_4498-scaled.jpg\",\"image_alt\":\"macron-2025\\\/26-2025-2026-kits-jerseys-shirts-style-fashion-blokecore-shape-beauty\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_width\":500,\"margin\":\"default\",\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\"}}]}]}],\"name\":\"spalla blu\"},{\"name\":\"DEF - VIDEO HOME\",\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"header_transparent\":true,\"header_transparent_noplaceholder\":true,\"height\":\"viewport\",\"height_viewport\":80,\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0)\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"bottom\",\"video\":\"https:\\\/\\\/youtu.be\\\/D9P4HzpAeuI\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"2-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"1-3\"}}],\"props\":{\"layout\":\"2-3,1-3\"}}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"large\",\"status\":\"disabled\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"quotation\",\"props\":{\"content\":\"\n\n<div class=\\\"quote\\\"><img src=\\\"\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/virgolette-nere-italic.png\\\" \\\/>\\n\n\n<p><\\\/p>\\n\n\n<p>Clubhouse lo scorso anno ha rappresentato l\\u2019ennesima sfida che Macron ha voluto affrontare. Dall\\u2019edizione della scorsa estate di Pitti Immagine Uomo, possiamo dire di aver ufficialmente fatto il nostro ingresso nel mondo della moda con una collezione in grado di fondere eccellenza tecnica e iconico stile italiano. I prodotti Clubhouse saranno sul mercato da febbraio 2025 ma i feedback ricevuti in questi mesi confermano la bont\\u00e0 della nostra scelta e soprattutto la certezza di essere riconosciuti non solo come un brand sportivo, ma anche lifestyle. Essere nuovamente presenti a Pitti Immagine rappresenta un nuovo step in questo percorso. Presentando la nuova collezione Clubhouse, l\\u2019obiettivo \\u00e8 accrescere ulteriormente la community delle persone che condividono con noi valori come l\\u2019amore per lo sport, la bellezza e la ricerca di uno stile unico. 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