Ross Cook, Senior Technical Sponsorships Manager at Macron, works in a dynamic and frenetic environment, where no day is the same as the next. His responsibilities cover strategic areas such as the United Kingdom, Ireland, North America and Oceania.
Within the company, Ross is a liaison between various departments and external stakeholders. \u201cI coordinate budgets, monitor statistical data, and prepare detailed reports to ensure that each project stays on track. I am the direct link between the design, modeling, industrialization, accessories, and PR teams.\u201d <\/p>\n\n
15 years of growth and transformation<\/strong><\/p>\n\n Ross is about to celebrate 15 years at Macron, a milestone he looks back on with pride. \u201cI always joke that this earns me a bronze medal for seniority in the company,\u201d he says laughing. \u201cFor the gold medal, you should have started before 2004!\u201d <\/p>\n\n Over the years, his role has evolved along with the company. Initially, much of the work was reactive, managing the issues as they arose. At the time, the team sports marketing team consisted of just three people. \u201cDespite the small size, we managed an astonishing number of sponsored clubs,\u201d he recalls. Today, the team has grown proportionally with the company\u2019s expansion. <\/p>\n\n A company in constant evolution<\/strong><\/p>\n\n Ross lived firsthand the key stages of Macron\u2019s evolution. One of the most significant was in May 2020, with the move to the new eco-sustainable headquarters, symbolizing the brand\u2019s commitment to sustainability through the 4 the Planet project. Digital transformation also played a crucial role. \u201cWhen I arrived, we were transitioning from old systems to Microsoft, then to SAP. Now we continue to adapt, moving from a B2C model to a B2B model and now to a B2B2C model. I love showing visitors the improvements in the warehouse, the result of customer feedback.\u201d <\/p>\n\n The brand\u2019s identity has evolved: \u201cIf before we focused only on technical performance, today we are also perfecting the aesthetic and emotional aspects. Being in the Motor Valley, alongside brands like Ducati, Ferrari and Lamborghini, perfectly represents our path: we have built a perfect engine and now we are making it also beautiful to look at.\u201d <\/p>\n\n Relationships that make a difference<\/strong><\/p>\n\n Building relationships is at the heart of Ross\u2019s work. Whether it\u2019s initiating new agreements or strengthening existing collaborations, the key element remains the same: trust. <\/p>\n\n \u201cWithin the company, I often act as a bridge between departments. Sometimes I have to go back to a team and ask for a last-minute change to a department because a club president requires it. Situations that require empathy, collaboration, and ties built over time.\u201d<\/p>\n\n According to Ross, it is precisely in the most difficult moments that the strongest relationships emerge. \u201cWhen everything is going well, it is easy to work together. But in times of change \u2013 such as the arrival of a new director with a different vision \u2013 it is the relationship between people that makes the real difference.\u201d <\/p>\n\n Motivation, challenges and a sense of belonging<\/strong><\/p>\n\n One of the aspects that Ross appreciates most about Macron is the corporate culture, which is strongly rooted in a sense of family. \u201cThere is a great sense of belonging. Even as he grows up, Macron manages to make every new colleague feel an integral part of the project.\u201d <\/p>\n\n He fondly recalls team building experiences, especially during major rugby events, as key moments for cementing the team spirit. <\/p>\n\n \u201cThe dynamism of my role inspires me every day. In the past, Sunday evenings were a burden. Now I go to bed with enthusiasm, ready for the challenges of the new week.\u201d <\/p>\n\n Leadership also plays a fundamental role in motivating them. \u201cOur CEO has an incredible long-term vision. The common joke is that he\u2019s half a robot: we\u2019ve never seen him sleep! But he really always guides us in the right direction.\u201d <\/p>\n\n Making mistakes to learn<\/strong><\/p>\n\n Reflecting on his career, Ross also recognizes mistakes as an integral part of growth. For him, every lesson becomes an opportunity to improve future processes and strategies. <\/p>\n\n Macron in a word: unity<\/strong><\/p>\n\n If he were to describe Macron in just one word, Ross has no doubt: unity. Growth means facing challenges and transforming the experience into leadership.
Ross Cook, Senior Technical Sponsorships Manager, has grown alongside Macron over the years, leading international partnerships and promoting the company\u2019s digital and strategic evolution with passion and precision.
From building strong relationships to coordinating teams across different geographies, Ross embodies the unity, energy, and forward-thinking vision that define growth at Macron.<\/p>","protected":false},"author":11,"featured_media":16259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-16261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n