{"id":14425,"date":"2025-08-07T15:14:32","date_gmt":"2025-08-07T15:14:32","guid":{"rendered":"https:\/\/about.macron.com\/?p=14425"},"modified":"2025-08-07T15:16:07","modified_gmt":"2025-08-07T15:16:07","slug":"asm-clermont-auvergne-2025-26-home-kit","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/asm-clermont-auvergne-2025-26-home-kit\/","title":{"rendered":"Macron and ASM Clermont Auvergne unveil the new Home Kit for the 2025\/26 season"},"content":{"rendered":"\n

As the anticipation builds for the upcoming Top 14 season, ASM Clermont Auvergne<\/strong> has officially unveiled its new 2025\/26 Home Kit<\/strong>. Designed and produced by Macron<\/a><\/strong>, the club\u2019s official technical partner since 2020, the new kit will be worn by the \u201cJaunards<\/em>\u201d during their home matches at the iconic Marcel-Michelin Stadium.<\/p>\n\n\n\n

The new Home Jersey<\/strong> features a refined dark blue crew neck and sleeve cuffs, complementing the jersey\u2019s bold, all-yellow base. A subtle tone-on-tone \u201call-over\u201d graphic, inspired by the rhythm of a heartbeat \u2014 a symbol of passion \u2014 runs across the shirt and reappears on the sleeve cuffs, enhancing the shirt\u2019s dynamic look.<\/p>\n\n\n\n

Inside the back neck, a custom label mirrors the jersey\u2019s heartbeat pattern and showcases the club crest, the Macron logo, and the phrase Designed in Bologna<\/em> \u2014 a proud statement underscoring that every garment is conceived, designed, and developed at the Macron Campus<\/a><\/strong> in Italy.<\/p>\n\n\n\n

Also inside the collar is a sweat-absorbing tape, personalized with the word CLERMONT<\/em> alternating with the Macron Hero symbol. This emblem is also featured on the right chest in dark blue, while the heartbeat graphic flows toward the ASM Clermont Auvergne crest on the left side. On the outside rear collar, also in dark blue, the acronym ASM<\/em> (Association Sportive Montferrandaise) is printed.<\/p>\n\n\n\n

The kit is completed by yellow shorts featuring blue drawstrings and side panels, which incorporate the same heartbeat design seen on the jersey. The yellow socks are finished with a dark blue top band, tying the look together.<\/p>\n\n\n\n

Tailored in a Body Fit cut, the jersey is made primarily from Eco Armevo fabric, with strategically placed inserts in Eco Boditex and Eco Strong Mesh to deliver maximum performance and breathability.<\/p>\n\n\n\n

While the new Home Kit proudly embraces the club\u2019s tradition, it also reaffirms the shared commitment between ASM Clermont Auvergne and Macron to sustainability and environmental responsibility. The entire kit is made from Eco Fabric<\/a><\/strong> \u2014 a 100% recycled polyester material derived from post-consumer plastic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Designed and produced by Macron, ASM Clermont Auvergne 2025\/26 Home Kit will be worn by the \u201cJaunards\u201d during their home matches at the iconic Marcel-Michelin Stadium.<\/p>\n","protected":false},"author":7,"featured_media":14426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[943],"class_list":["post-14425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-asm-clermont-auvergne-en"],"acf":[],"yoast_head":"\nMacron and ASM Clermont Auvergne unveil the 2025\/26 Home Kit | About Macron<\/title>\n<meta name=\"description\" content=\"Designed by Macron, ASM Clermont Auvergne new Home Kit will be worn during their home matches at the iconic Marcel-Michelin 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