{"id":11438,"date":"2025-06-16T08:10:06","date_gmt":"2025-06-16T08:10:06","guid":{"rendered":"https:\/\/about.macron.com\/?p=11438"},"modified":"2025-06-16T09:25:23","modified_gmt":"2025-06-16T09:25:23","slug":"macron-standard-liege-partnership","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-standard-liege-partnership\/","title":{"rendered":"Macron new technical partner of Standard de Li\u00e8ge"},"content":{"rendered":"<p class=\"wp-block-paragraph\">One of the most popular and most successful teams in Belgian football joins the family <strong><a href=\"https:\/\/about.macron.com\/en\/macrons-world\/\">Macron<\/a><\/strong>. Starting next season, <strong>Macron the Hero<\/strong> It will stand out on the jerseys of <strong>Standard of Li\u00e8ge. <\/strong>A partnership has been established between the Italian brand and the club that will allow <em>Les Rouches<\/em> to have at their disposal race kits, technical clothing and a merchandising line characterized by style, design, technology and quality that make the Italian company a leading brand in the field of <a href=\"https:\/\/www.macron.com\/it\/team-sports\">teamwear<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lo <strong>Standard of Li\u00e8ge<\/strong> It is one of the most well-known Belgian teams, thanks to a significant social and sporting history. Founded in 1898 by some students of the College Saint-Gervais, the Walloon club holds the record for participation in the Pro League, the top division of Belgian football. The trophy cabinet features: <strong>10 national titles, 8 Belgian Cups and 4 National Super Cups<\/strong>. In its international history, Standard de Li\u00e8ge also boasts a European Cup final, lost narrowly in 1982 against Barcelona. That team featured champions such as Eric Gerets and the \u201cmythical\u201d Michel Preud\u2019homme, considered one of the strongest goalkeepers of all time.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201c<em>When you encounter a centuries-old story like that of Standard Li\u00e8ge, it is always exciting to embark on a technical and sporting project.<\/em>. \u2013 he declared <strong>Gianluca Pavanello, CEO of Macron<\/strong> \u2013 <em>We are delighted to be able to begin this journey with such a prestigious and iconic club. The goal, through the race kits we will make available to them, is to express the identity of this team along with a sense of belonging to its colors, its symbols, and the territory it represents. All of this is characterized by the quality, technicality, style, and design that make our technical apparel unique.<\/em>\u201d.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Giacomo Angelini, CEO of Standard Li\u00e8ge<\/strong>, He commented: \u201c<em>We are excited to start this collaboration with such an iconic brand as Macron. Their enthusiasm in working with us, their ability to listen and propose tailored models, as well as the quality of their products, immediately made a difference. We share the same values and the same passion for sports, which makes this partnership natural and promising.\u201d<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most popular and most successful teams in Belgian football is joining the Macron family. Starting next season, the Macron Hero will appear on the shirts of Standard de Li\u00e8ge.<\/p>","protected":false},"author":7,"featured_media":11439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[1127],"class_list":["post-11438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-standard-de-liege"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico dello Standard de Liege | About Macron<\/title>\n<meta name=\"description\" content=\"A partire dalla prossima stagione il Macron Hero spiccher\u00e0 sulle maglie dello Standard de Liege come nuovo 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