{"id":21240,"date":"2026-06-15T15:48:10","date_gmt":"2026-06-15T15:48:10","guid":{"rendered":"https:\/\/about.macron.com\/?page_id=21240"},"modified":"2026-06-17T14:01:57","modified_gmt":"2026-06-17T14:01:57","slug":"history","status":"publish","type":"page","link":"https:\/\/about.macron.com\/en\/macron-world\/history\/","title":{"rendered":"History"},"content":{"rendered":"<h1>Our journey<\/h1>\n<div>\n<p style=\"text-align: center;\">From local roots to global leadership in sportswear: over 50 years of passion, growth, and innovation<\/p>\n<\/div>\n<div><b>Macron was founded in Bologna in 1971, beginning as a local sports goods store. In the 1980s, it evolved into a small manufacturing company producing apparel for leading sports brands of the time, such as Champion. In the 1990s, Macron launched its own brand, while continuing third-party production.<\/b><\/p>\n<p>The turning point came in 2001 with the first technical sponsorship of a professional football club: Bologna FC 1909. That partnership marked the beginning of Macron\u2019s expansion in professional sports, spanning multiple disciplines. Today, Macron is the official technical sponsor of over 100 professional clubs, national teams, and sports federations in more than 25 countries.<\/p>\n<p>The path of growth and success has spanned more than 50 years, leading to extraordinary results. Since 2004, revenue has grown from 10 million euros to 224 million in 2024, with more than 80% of revenues generated from international markets.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/storia1.jpg\" alt=\"\"><\/p>\n<h2>Milestones<\/h2>\n<hr>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Macron-1971.jpg\" alt=\"\"><\/p>\n<h3>1971<\/h3>\n<div>Macron was founded in Bologna, starting out as the exclusive distributor in Italy of baseball equipment for MacGregor USA and other American brands in the baseball sector.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Macron-BolognaFC-2001.jpg\" alt=\"\"><\/p>\n<h3>2001<\/h3>\n<div>\n<p>The partnership with Bologna FC 1909 inaugurated Macron\u2019s entry into professional football. In 2024, Macron celebrated the club\u2019s historic qualification for the UEFA Champions League with an exclusive jersey exhibition at the Macron Campus <strong>\u201cSala dei Sogni\u201d<\/strong>.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Storia_2004.jpg\" alt=\"\"><\/p>\n<h3>2004<\/h3>\n<div>\n<p>A new era began with the appointment of Gianluca Pavanello as CEO, initiating a transformation still driving Macron\u2019s growth<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Progetto-Macron-Store-2010.jpg\" alt=\"\"><\/p>\n<h3>2010<\/h3>\n<div>The launch of the Macron Store concept and the official online shop strengthened the brand\u2019s retail presence, offering a full range of teamwear, leisurewear, and accessories while bringing fans closer to their teams.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Sponsorizzazione-Scozia-Rugby-2013.jpg\" alt=\"\"><\/p>\n<h3>2013<\/h3>\n<div>Macron entered international rugby by becoming the technical sponsor of the Scottish Rugby Union\u2014one of the most enduring and successful partnerships in the sport. The relationship was further renewed in 2024.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Storia_2019.jpg\" alt=\"\"><\/p>\n<h3>2019<\/h3>\n<div>Macron became the official technical sponsor of UEFA referees, supplying apparel for all match officials across UEFA competitions.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/05\/Storia_2022-23-2.jpg\" alt=\"\"><\/p>\n<h3>2022<\/h3>\n<div>In partnership with World Rugby, Macron provided official apparel for the Emirates Match Officials and staff during global tournaments, including the Rugby World Cup 2023.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/Macron.png\" alt=\"\"><\/p>\n<h3>2024<\/h3>\n<div>Macron further strengthened its global presence with the opening of a new US headquarters, a strategic move to expand in one of the world\u2019s most dynamic sportswear markets.\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/05\/Storia_2025.jpg\" alt=\"\"><\/p>\n<h3>2025<\/h3>\n<div>Construction begins on a third building, expanding the Macron Campus to cover a total green area of 100,000 sqm. This extension further strengthens the company\u2019s production and logistics capabilities, highlighting Macron\u2019s commitment to sustainable and continuous growth.<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-left-medium\",\"css\":\"\\n\\n\",\"header_transparent\":true,\"height\":\"viewport\",\"height_viewport\":70,\"image\":\"wp-content\\\/uploads\\\/2026\\\/06\\\/storia.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.56)\",\"overlap\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Our journey\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: center;\\\">From local roots to global leadership in sportswear: over 50 years of passion, growth, and innovation\\n\\n<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"large\",\"text_style\":\"lead\"}}]}]}],\"name\":\"hero\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"show_current\":true,\"show_home\":true}}]}]}],\"name\":\"BREADCRUMB\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"id\":\"mission\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"css\":\"@media (min-width: 1200px) {\\n    .el-row .uk-panel.uk-width-1-1 {  padding-right: 25% !important; }\\n\\n.el-row picture {position: relative; right: 0px; margin-top: 10%; width: 120%; float: right; margin-bottom: -10%;}\\n}\\n\\n.el-row .uk-panel.uk-width-1-1 { padding:5%; }\\n\\n.uk-grid-margin {    margin-top: 0px;}\",\"layout\":\"1-2,1-2\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"attributes\":\"\\n\",\"css\":\".el-column {background-color:#F2F2F2; }\",\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<b>Macron was founded in Bologna in 1971, beginning as a local sports goods store. In the 1980s, it evolved into a small manufacturing company producing apparel for leading sports brands of the time, such as Champion. In the 1990s, Macron launched its own brand, while continuing third-party production.<\\\/b>\\n    \\n\n\n<p>The turning point came in 2001 with the first technical sponsorship of a professional football club: Bologna FC 1909. That partnership marked the beginning of Macron\\u2019s expansion in professional sports, spanning multiple disciplines. Today, Macron is the official technical sponsor of over 100 professional clubs, national teams, and sports federations in more than 25 countries.<\\\/p>\\n    \\n\n\n<p>The path of growth and success has spanned more than 50 years, leading to extraordinary results. Since 2004, revenue has grown from 10 million euros to 224 million in 2024, with more than 80% of revenues generated from international markets.<\\\/p>\",\"dropcap\":false,\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2026\\\/06\\\/storia1.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"BLOCCO NUOVO LAYOUT 2026\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"image_position\":\"center-center\",\"padding_remove_top\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\",\"width_expand\":\"right\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Milestones\",\"text_align\":\"left\",\"title_element\":\"h2\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"margin\":\"medium\",\"margin_remove_bottom\":false,\"margin_remove_top\":true}},{\"name\":\"TIMELINE\",\"type\":\"panel-slider\",\"children\":[{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"Macron was founded in Bologna, starting out as the exclusive distributor in Italy of baseball equipment for MacGregor USA and other American brands in the baseball sector.\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Macron-1971.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"1971\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p>The partnership with Bologna FC 1909 inaugurated Macron\\u2019s entry into professional football. In 2024, Macron celebrated the club\\u2019s historic qualification for the UEFA Champions League with an exclusive jersey exhibition at the Macron Campus <strong>\\u201cSala dei Sogni\\u201d<\\\/strong>.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Macron-BolognaFC-2001.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2001\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p>A new era began with the appointment of Gianluca Pavanello as CEO, initiating a transformation still driving Macron\\u2019s growth<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Storia_2004.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2004\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"The launch of the Macron Store concept and the official online shop strengthened the brand\\u2019s retail presence, offering a full range of teamwear, leisurewear, and accessories while bringing fans closer to their teams.\\n\\n\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Progetto-Macron-Store-2010.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2010\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"Macron entered international rugby by becoming the technical sponsor of the Scottish Rugby Union\\u2014one of the most enduring and successful partnerships in the sport. The relationship was further renewed in 2024.\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Sponsorizzazione-Scozia-Rugby-2013.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2013\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"Macron became the official technical sponsor of UEFA referees, supplying apparel for all match officials across UEFA competitions.\\n\\n\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Storia_2019.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2019\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"In partnership with World Rugby, Macron provided official apparel for the Emirates Match Officials and staff during global tournaments, including the Rugby World Cup 2023.\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/05\\\/Storia_2022-23-2.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2022\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"Macron further strengthened its global presence with the opening of a new US headquarters, a strategic move to expand in one of the world\\u2019s most dynamic sportswear markets.\\n\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/09\\\/Macron.png\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2024\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"Construction begins on a third building, expanding the Macron Campus to cover a total green area of 100,000 sqm. This extension further strengthens the company\\u2019s production and logistics capabilities, highlighting Macron\\u2019s commitment to sustainable and continuous growth.\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/05\\\/Storia_2025.jpg\",\"link_text\":\"Link opzionale\",\"meta\":\"\",\"title\":\"2025\"}}],\"props\":{\"blend\":false,\"class\":\"dotnav-bk-black\",\"container_padding_remove\":true,\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"left\",\"image_grid_breakpoint\":\"s\",\"image_grid_width\":\"1-2\",\"image_height\":700,\"image_link\":true,\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"image_width\":900,\"link_fullwidth\":false,\"link_margin\":\"large\",\"link_style\":\"secondary\",\"link_text\":\"Approfondisci\",\"margin\":\"default\",\"meta_align\":\"above-title\",\"meta_element\":\"div\",\"meta_margin\":\"remove\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"\",\"nav_margin\":\"large\",\"panel_card_offset\":true,\"panel_image_no_padding\":true,\"panel_link\":false,\"panel_match\":true,\"panel_padding\":\"default\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"s\",\"slidenav_hover\":true,\"slidenav_large\":false,\"slidenav_margin\":\"small\",\"slidenav_outside_breakpoint\":\"xl\",\"slider_autoplay_pause\":true,\"slider_center\":false,\"slider_gap\":\"default\",\"slider_sets\":false,\"slider_width\":\"fixed\",\"slider_width_default\":\"1-1\",\"slider_width_large\":\"5-6\",\"slider_width_medium\":\"\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_link\":false,\"title_margin\":\"small\",\"title_style\":\"h3\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"div\",\"margin\":\"xlarge\",\"margin_remove_bottom\":true}}]}],\"props\":{\"margin\":\"default\",\"margin_remove_top\":false}}],\"name\":\"PRODUCT VALUES - CAROUSEL\"}],\"version\":\"4.5.5\",\"yooessentialsVersion\":\"2.3.9\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our journey From local roots to global leadership in sportswear: over 50 years of passion, growth, and innovation Macron was founded in Bologna in 1971, beginning as a local sports goods store. In the 1980s, it evolved into a small manufacturing company producing apparel for leading sports brands of the time, such as Champion. In [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10362,"parent":21161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_link_nofollow":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"class_list":["post-21240","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History | About Macron<\/title>\n<meta name=\"description\" content=\"Dalle origini all\u2019evoluzione globale nel settore dell\u2019abbigliamento sportivo ad alte prestazioni, tra innovazione, visione e passione per lo sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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