{"id":16640,"date":"2025-11-21T14:55:20","date_gmt":"2025-11-21T14:55:20","guid":{"rendered":"https:\/\/about.macron.com\/?page_id=16640"},"modified":"2025-12-09T14:31:45","modified_gmt":"2025-12-09T14:31:45","slug":"better-cotton-initiative","status":"publish","type":"page","link":"https:\/\/about.macron.com\/en\/sustainability\/environment\/better-cotton-initiative\/","title":{"rendered":"Better cotton initiative"},"content":{"rendered":"<h2>Better cotton initiative<br \/>\n<\/h2>\n<div>We have joined the BCI (Better Cotton Initiative) project, the world\u2019s largest cotton sustainability program.<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/en\/sustainability\/environment\/\">BACK TO ENVIRONMENT<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/macron-better-cotton.jpeg\" alt=\"\"><\/p>\n<div>\n<p><strong>We joined the\u00a0BCI (Better Cotton Initiative), the largest\u00a0cotton sustainability\u00a0programme in the world:\u00a0\u00a0 together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and criteria.\u00a0Production embraces all three pillars of sustainability: environmental, social and economic. <\/strong><\/p>\n<p>We are proud members of Better Cotton and we are committed to sourcing 50% of our cotton as more sustainable cotton by 2030; more sustainable cotton includes Better Cotton.<\/p>\n<p>Better Cotton and its members support farmers who implement\u00a0more sustainable production practices. Efficient and sustainable use of water and care for the health of the soil. Conservation of natural habitats and protection of natural fibre quality. Promotion of decent working conditions.<\/p>\n<p>Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/en\/sustainability\/environment\/\">BACK TO ENVIRONMENT<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"id\":\"mission\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"row_gap\":\"collapse\",\"width\":\"default\",\"width_expand\":\"left\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"breadcrumbs\",\"props\":{\"show_current\":true,\"show_home\":true}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"css\":\"@media (min-width: 960px) {\\n    .el-row .uk-panel.uk-width-1-1 {  padding-right: 25% !important; }\\n    \\n.el-row picture, .el-row iframe {position: relative; right: 0px; margin-top: 10%; width: 120%; max-width: 120% !important; float: right; margin-bottom: -10%;}\\n    \\n\\n}\\n\\n.el-row .uk-panel.uk-width-1-1 { padding:5%; }\\n\\n.uk-grid-margin {    margin-top: 0px;}\\n\\n.el-row {  margin-top: 5%;}\",\"layout\":\"1-2,1-2\",\"margin_remove_bottom\":false,\"margin_remove_top\":true,\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"attributes\":\"\\n\",\"css\":\".el-column {background-color:#F2F2F2; }\",\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Better cotton initiative\\n\",\"margin\":\"small\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"We have joined the BCI (Better Cotton Initiative) project, the world\\u2019s largest cotton sustainability program.\",\"dropcap\":false,\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"button\",\"props\":{\"fullwidth\":false,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_remove_top\":false,\"text_align\":\"right\",\"visibility\":\"m\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"BACK TO ENVIRONMENT\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon\":\"arrow-left\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/about.macron.com\\\/en\\\/sustainability\\\/environment\\\/\"}}],\"name\":\"Btn-text-black\"},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/11\\\/macron-better-cotton.jpeg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"css\":\"@media (min-width: 960px) {\\n\\n.el-row .uk-scrollspy-inview { width: 120%; float: right;}    \\n\\n}\",\"layout\":\"1-2,1-2\",\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"attributes\":\"\\n\",\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"}},{\"type\":\"column\",\"props\":{\"css\":\".el-column { padding-top:5%; }\",\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>We joined the\\u00a0BCI (Better Cotton Initiative), the largest\\u00a0cotton sustainability\\u00a0programme in the world:\\u00a0\\u00a0 together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and criteria.\\u00a0Production embraces all three pillars of sustainability: environmental, social and economic. <\\\/strong><\\\/p>\\n\n\n<p>We are proud members of Better Cotton and we are committed to sourcing 50% of our cotton as more sustainable cotton by 2030; more sustainable cotton includes Better Cotton.<\\\/p>\\n\n\n<p>Better Cotton and its members support farmers who implement\\u00a0more sustainable production practices. Efficient and sustainable use of water and care for the health of the soil. Conservation of natural habitats and protection of natural fibre quality. Promotion of decent working conditions.<\\\/p>\\n\n\n<p>Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"css\":\"@media (min-width: 1200px) {\\n    .el-row .uk-panel.uk-width-1-1 {  padding-right: 25% !important; }\\n\\n.el-row picture {position: relative; right: 0px; margin-top: 10%; width: 120%; float: right; margin-bottom: -10%;}\\n}\\n\\n.el-row .uk-panel.uk-width-1-1 { padding:5%; }\\n\\n.uk-grid-margin {    margin-top: 0px;}\",\"layout\":\"1-2,1-2\",\"margin\":\"xlarge\",\"margin_remove_top\":true,\"width\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"attributes\":\"\\n\",\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"}},{\"type\":\"column\",\"props\":{\"css\":\".el-column { padding-top:5%; }\",\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"button\",\"props\":{\"fullwidth\":false,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_remove_top\":false,\"text_align\":\"center\",\"visibility\":\"hidden-m\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"BACK TO ENVIRONMENT\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon\":\"arrow-left\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/about.macron.com\\\/en\\\/sustainability\\\/environment\\\/\"}}],\"name\":\"Btn-text-black\"}]}]}],\"name\":\"RIGA CONTENUTO\"}],\"version\":\"4.5.5\",\"yooessentialsVersion\":\"2.3.9\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better cotton initiative We have joined the BCI (Better Cotton Initiative) project, the world\u2019s largest cotton sustainability program. BACK TO ENVIRONMENT We joined the\u00a0BCI (Better Cotton Initiative), the largest\u00a0cotton sustainability\u00a0programme in the world:\u00a0\u00a0 together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":16093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_link_nofollow":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"class_list":["post-16640","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better cotton initiative | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/sustainability\/environment\/better-cotton-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better cotton initiative | About Macron\" \/>\n<meta property=\"og:description\" content=\"Better cotton initiative We have joined the BCI (Better Cotton Initiative) project, the world\u2019s largest cotton sustainability program. 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