{"id":10101,"date":"2025-04-02T12:33:57","date_gmt":"2025-04-02T12:33:57","guid":{"rendered":"https:\/\/about.macron.com\/strategia\/"},"modified":"2025-09-09T12:46:12","modified_gmt":"2025-09-09T12:46:12","slug":"our-strategy","status":"publish","type":"page","link":"https:\/\/about.macron.com\/en\/macron-world\/our-strategy\/","title":{"rendered":"Our strategy"},"content":{"rendered":"<h1>The brand strategy<\/h1>\n<div>\n<p style=\"text-align: center;\">Each line reflects Macron\u2019s commitment to innovation, combining athletic performance with distinctive design to inspire athletes and sports enthusiasts around the world.<\/p>\n<\/div>\n<h2>Empowering performance through team spirit<\/h2>\n<div>\n<p data-start=\"97\" data-end=\"390\">Every athlete has a story, every team an identity, every challenge a purpose. Macron stands alongside those who live sport with passion, offering more than apparel\u2014we create experiences, celebrate talent, and elevate the power of team spirit.<\/p>\n<p data-start=\"392\" data-end=\"749\">From major international competitions to local pitches, we support athletes and clubs with high-performance, custom-designed apparel that delivers comfort, innovation, and unmistakable style. With Macron, every athlete finds their own space\u2014those chasing trophies, those training every day to push their limits, and those who embrace sport as a way of life.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/05\/Macron-strategy_Team-Spirit.jpg\" alt=\"\"><\/p>\n<h2><span>Business strategy<\/span><\/h2>\n<div>\n<p style=\"text-align: left;\">Macron operates through three main business lines, each designed to meet the specific needs of athletes, teams, and sports enthusiasts.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/Macron_Sala-dei-Sogni_5-scaled.jpg\" alt=\"\"><\/p>\n<div>Technical Sponsorships<\/div>\n<div>\n<p>Macron partners with sports teams, federations, and organizations worldwide, providing high-performance, customized apparel and gear tailored to each partner. These collaborations enhance brand visibility and reinforce Macron\u2019s position as a leader in innovation within the sportswear industry.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/Macron_Teamwear-room_2-scaled.jpg\" alt=\"\"><\/p>\n<div>Team Sports<\/div>\n<div>\n<p>Macron offers high-quality, customizable sports apparel and equipment for both professional and amateur teams across a wide range of disciplines. Available through more than 170 Macron Sports Hubs and selected retail partners, these collections are designed for match day, training, and leisure, delivering comfort, style, and top-level performance.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/Macron_Clubhouse-room_2-scaled.jpg\" alt=\"\"><\/p>\n<div>Individual<\/div>\n<div>\n<p>These lines are designed to elevate both performance and lifestyle. Racket Sports and Activewear deliver advanced apparel for comfort, function, and style. Athleisure merges technical ease with Italian craftsmanship for versatile everyday looks. The <strong>Macron O.N.E.<\/strong> collection is the evolution of a collection born from performance and evolved into everyday style. O.N.E. embodies the concept of <strong>Activefashion<\/strong>: aesthetic shaped by sport.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-left-medium\",\"css\":\"\\n\\n\",\"header_transparent\":true,\"height\":\"viewport\",\"height_viewport\":70,\"image\":\"wp-content\\\/uploads\\\/2025\\\/05\\\/Header_Strategia-Macron-1.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.56)\",\"overlap\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"The brand strategy\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: center;\\\">Each line reflects Macron\\u2019s commitment to innovation, combining athletic performance with distinctive design to inspire athletes and sports enthusiasts around the world.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\",\"text_style\":\"lead\"}}]}]}],\"name\":\"hero\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"css\":\"\\n@media (max-width: 768px) {\\n\\n.el-section{\\nPADDING-BOTTOM:0\\n}\\n}\",\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Empowering performance through team spirit\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"97\\\" data-end=\\\"390\\\">Every athlete has a story, every team an identity, every challenge a purpose. Macron stands alongside those who live sport with passion, offering more than apparel\\u2014we create experiences, celebrate talent, and elevate the power of team spirit.<\\\/p>\\n\n\n<p data-start=\\\"392\\\" data-end=\\\"749\\\">From major international competitions to local pitches, we support athletes and clubs with high-performance, custom-designed apparel that delivers comfort, innovation, and unmistakable style. 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These collaborations enhance brand visibility and reinforce Macron\\u2019s position as a leader in innovation within the sportswear industry.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/09\\\/Macron_Sala-dei-Sogni_5-scaled.jpg\",\"meta\":\"\",\"title\":\"Technical Sponsorships\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Macron offers high-quality, customizable sports apparel and equipment for both professional and amateur teams across a wide range of disciplines. Available through more than 170 Macron Sports Hubs and selected retail partners, these collections are designed for match day, training, and leisure, delivering comfort, style, and top-level performance.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/09\\\/Macron_Teamwear-room_2-scaled.jpg\",\"meta\":\"\",\"title\":\"Team Sports\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>These lines are designed to elevate both performance and lifestyle. 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