{"version":"1.0","provider_name":"About Macron","provider_url":"https:\/\/about.macron.com\/en\/","author_name":"i.aldini","author_url":"https:\/\/about.macron.com\/en\/news\/author\/i-aldini\/","title":"Better cotton initiative | About Macron","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"964COVQH4n\"><a href=\"https:\/\/about.macron.com\/en\/sustainability\/environment\/better-cotton-initiative\/\">Better cotton initiative<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/about.macron.com\/en\/sustainability\/environment\/better-cotton-initiative\/embed\/#?secret=964COVQH4n\" width=\"600\" height=\"338\" title=\"&#8220;Better cotton initiative&#8221; &#8212; About Macron\" data-secret=\"964COVQH4n\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/about.macron.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Better cotton initiative We have joined the BCI (Better Cotton Initiative) project, the world\u2019s largest cotton sustainability program. BACK TO ENVIRONMENT We joined the\u00a0BCI (Better Cotton Initiative), the largest\u00a0cotton sustainability\u00a0programme in the world:\u00a0\u00a0 together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and [&hellip;]","thumbnail_url":"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/06\/Macron_Woodmark-Hero_Orizz_POS-2-scaled.png","thumbnail_width":2560,"thumbnail_height":1076}