{"id":5786,"date":"2024-10-30T00:00:00","date_gmt":"2024-10-30T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-and-hannover-96-to-remain-together-2\/"},"modified":"2025-10-31T14:15:06","modified_gmt":"2025-10-31T14:15:06","slug":"macron-und-hannover-96-weiterhin-gemeinsam","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-e-hannover-96-ancora-insieme\/","title":{"rendered":"Macron und Hannover 96 weiterhin gemeinsam"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-internazionale\/hannover-96.html\"><strong>Hannover 96<\/strong><\/a>, ein deutscher Verein, der 1896 gegr\u00fcndet wurde und derzeit in der <em>2<\/em><em>. Fu\u00dfball-Bundesliga,<\/em> e <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> haben angek\u00fcndigt, dass der <strong>Verl\u00e4ngerung der Partnerschaft<\/strong> die seit 2019 die italienische Marke mit den \u2018<em>Die Roten<\/em>\u2019. Mit dieser Vertragsverl\u00e4ngerung setzt Macron nicht nur die Zusammenarbeit mit einem in Deutschland sehr bedeutenden Verein fort, sondern festigt auch seine Pr\u00e4senz in Deutschland \u2013 einem Markt, in dem die Marke aus Bologna stark w\u00e4chst. Im Laufe der Jahre hat die Partnerschaft zur Entwicklung und Umsetzung einzigartiger Trikots gef\u00fchrt, die die Geschichte und die Erfolge des nieders\u00e4chsischen Vereins w\u00fcrdigten, wie beispielsweise das Jubil\u00e4umstrikot 2023\/24 zu Ehren des 70. Jahrestags des Gewinns der deutschen Meisterschaft.<\/p>\n<p>Die Zusammenarbeit f\u00fchrte zur Entwicklung von Funktionsbekleidung, Kleidung und Merchandising-Artikeln, die technologisch auf dem neuesten Stand sind und von der gro\u00dfen Fangemeinde des Hannoverer Vereins auch wegen ihres modischen Stils stets gesch\u00e4tzt werden. Die Partnerschaft w\u00e4chst stetig weiter, auch dank der Synergie zwischen den beiden Parteien in verschiedenen Bereichen, wie beispielsweise dem Engagement und der Unterst\u00fctzung bei Fragen der Nachhaltigkeit und des Umweltschutzes. Diese Themen haben sich in umweltfreundlichen Kleidungsst\u00fccken aus Stoff konkretisiert <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\"><strong>Eco-Stoff<\/strong><\/a>, 100 % Polyester aus recyceltem Post-Consumer-Kunststoff.<\/p>\n<p>\u201c<em>In den letzten Jahren hat sich zwischen Macron und Hannover 96 eine Beziehung gepr\u00e4gt, die von gro\u00dfer Wertsch\u00e4tzung und Freundschaft gepr\u00e4gt ist, und dies hat es uns erm\u00f6glicht, stets gemeinsam an der Entwicklung wirklich einzigartiger Kollektionen zu arbeiten. <\/em>\u2013 erkl\u00e4rte er <strong>Gianluca Pavanello<\/strong>, CEO von Macron \u2013 <em>Die gemeinsam entwickelten Fan-Sets und Sondereditionen waren schon immer Ausdruck der Identit\u00e4t des Vereins und des Zugeh\u00f6rigkeitsgef\u00fchls der Fans zu seinen Farben: eine Partnerschaft, die nur zur gegenseitigen Zufriedenheit verl\u00e4ngert werden konnte, um ein Projekt fortzusetzen, bei dem wir perfekt im Einklang stehen.<\/em>\u201d.<\/p>\n<p>\u201c<em>Vom ersten Tag an zeigte Macron gro\u00dfes Interesse am \u201e96\u201c, an unserer Geschichte und an den Werten, die uns wichtig sind.<\/em> <em>Dadurch konnte die Partnerschaft kontinuierlich wachsen und von Jahr zu Jahr st\u00e4rker und selbstbewusster werden<\/em>\u201d, sagt er <strong>Pascal Helle<\/strong>, Leiter f\u00fcr Marketing und Vertrieb bei Hannover 96. \u201c<em>Gemeinsam mit Macron ist es uns gelungen, ganz besondere und \u00e4u\u00dferst beliebte Sets zu entwickeln, wie zum Beispiel das im Fr\u00fchjahr vorgestellte Jubil\u00e4ums-Set zur Feier des 70-j\u00e4hrigen Bestehens der deutschen Meisterschaft.<\/em> <em>Wir freuen uns sehr, diese besondere Zusammenarbeit fortzusetzen und unsere Profis, Jugendmannschaften und Fans mit innovativen und hochwertigen Produkten auszustatten.<\/em>\u201d<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hannover 96, club tedesco fondato nel 1896 che attualmente milita in 2. Fu\u00dfball-Bundesliga, e Macron hanno annunciato il rinnovo della partnership che dal 2019 lega il brand italiano ai \u2018Die Roten\u2019. Con questo rinnovo Macron non solo continua la relazione con una squadra molto rilevante in Germania, ma consolida anche la sua presenza nel paese [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[1164],"class_list":["post-5786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-hannover-96"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron e Hannover 96 ancora insieme | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/de\/nachrichten\/sponsoring-2\/macron-und-hannover-96-weiterhin-gemeinsam\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron e Hannover 96 ancora insieme | About Macron\" \/>\n<meta property=\"og:description\" content=\"Hannover 96, club tedesco fondato nel 1896 che attualmente milita in 2. 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