{"id":5771,"date":"2024-09-23T00:00:00","date_gmt":"2024-09-23T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-of-mjallby-aif-2\/"},"modified":"2025-05-21T17:08:05","modified_gmt":"2025-05-21T17:08:05","slug":"macron-ist-neuer-technischer-partner-von-mjallby-aif","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-nuovo-partner-tecnico-del-mjallby-aif\/","title":{"rendered":"Macron ist neuer Co-Trainer bei Mj\u00e4llby AIF"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> Er steigt auch in die h\u00f6chste schwedische Fu\u00dfballliga, die Allsvenskan, auf und k\u00fcndigt die <strong>technische Partnerschaft<\/strong> mit dem <strong>Mj\u00e4llby AIF<\/strong>, Verein aus der Stadt <a href=\"https:\/\/it.wikipedia.org\/wiki\/H%C3%A4llevik\">H\u00e4llevik<\/a>. Ab dem 1. Januar 2025 wird die italienische Marke f\u00fcnf Spielzeiten lang Spieltrikots, Funktionsbekleidung und eine Merchandising-Kollektion f\u00fcr alle Mannschaften des schwedischen Vereins bereitstellen, von der ersten Mannschaft bis hin zum Nachwuchsbereich.<\/p>\n<p>Der Mj\u00e4llby AIF entstand am 1. April 1939 durch den Zusammenschluss zweier Vereine, Listers IF und H\u00e4lleviks IF. Ausschlaggebend war die Entschlossenheit von Axel Bengtsson, der davon \u00fcberzeugt war, dass <a href=\"https:\/\/it.wikipedia.org\/wiki\/H%C3%A4llevik\">H\u00e4llevik<\/a> er brauchte eine Mannschaft mit gro\u00dfen Ambitionen und auch ein bedeutendes Stadion. Tats\u00e4chlich war er es selbst, der dem Verein das Grundst\u00fcck verkaufte, auf dem sp\u00e4ter das Strandvallen errichtet wurde \u2013 die Anlage, in der die Gelb-Schwarzen bis heute spielen und in der Bengtsson f\u00fcr den Rest seines Lebens freien Eintritt zu den Heimspielen erhielt. Ein Projekt, das sich im Laufe der Jahre als erfolgreich erwiesen hat und Mj\u00e4llby Ende der 70er Jahre zum ersten historischen Aufstieg in die h\u00f6chste schwedische Spielklasse verhalf. In den letzten Spielzeiten hat die gelb-schwarze Mannschaft zahlreiche gl\u00e4nzende Ergebnisse erzielt, darunter auch das Finale des schwedischen Pokals 2022\/23.<\/p>\n<p>\u201c<em>Es ist immer wichtig, den Macron Hero in eine neue Liga in Europa zu bringen, und das best\u00e4tigt, dass unsere Arbeit in die richtige Richtung geht.<\/em><em>. <\/em>\u2013 sagte er <strong>Gianluca Pavanello<\/strong>, CEO von Macron \u2013 <em>Der Mj\u00e4llby AIF ist ein Verein mit gro\u00dfen Ambitionen, und das ist im Rahmen eines langfristigen Kooperationsprojekts besonders motivierend. Seine Geschichte, seine Verbundenheit mit der Region und die Gemeinschaft, die er repr\u00e4sentiert, sind Ankn\u00fcpfungspunkte, auf denen wir in den kommenden Jahren die Kollektionen entwickeln werden, die die Identit\u00e4t der Mannschaft und das Zugeh\u00f6rigkeitsgef\u00fchl der Fans zu den Vereinsfarben widerspiegeln werden. Ich bin mir sicher, dass wir gemeinsam einzigartige Trikots gestalten werden, die man mit Stolz tragen kann.\u201d. <\/em><\/p>\n<p>\u201c<em>Wir sind sehr gl\u00fccklich und zufrieden \u00fcber diese Partnerschaft mit Macron, einem der gr\u00f6\u00dften Akteure der Branche. Die Tatsache, dass sie gemeinsam mit Mj\u00e4llby AIF investieren wollen, ist ein weiterer Beweis daf\u00fcr, dass unser Verein beim Aufbau seiner Marke riesige Fortschritte gemacht hat. F\u00fcr uns ist dies zudem eine wichtige Vereinbarung, die es uns erm\u00f6glichen wird, den Verein immer weiter nach oben zu bringen.<\/em>. \u2013 erkl\u00e4rte er <strong>Daniel Hjalmarsson<\/strong>, kaufm\u00e4nnischer Leiter von Mj\u00e4llby AIF, der anschlie\u00dfend hinzuf\u00fcgte \u2013 <em>Mit Macron haben wir nun einen Partner, mit dem wir eine unglaublich hohe Qualit\u00e4t bei den hergestellten Kleidungsst\u00fccken erreichen werden, was sowohl unserem Betrieb in Strandvallen als auch unseren Fans durch das Merchandising zugutekommen wird. Die Flexibilit\u00e4t von Macron bietet uns die M\u00f6glichkeit, einzigartige Produkte zu entwickeln, um unser Ziel zu erreichen: das sch\u00f6nste Spieltrikot der Allsvenskan zu haben.<\/em>\u201d.<\/p>\n<p>\u00a0<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Macron entra anche nel massimo campionato di calcio svedese, l\u2019Allsvenskan, annunciando la partnership tecnica con il Mj\u00e4llby AIF, club della citt\u00e0 di H\u00e4llevik. A partire dal 1\u00b0 gennaio 2025, per cinque stagioni, il brand italiano fornir\u00e0 game kit, abbigliamento tecnico e una linea di merchandising per tutte le formazioni del club svedese a partire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[725],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-mjallby-aif"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico del Mj\u00e4llby AIF | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/de\/nachrichten\/sponsoring-2\/macron-ist-neuer-technischer-partner-von-mjallby-aif\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico del Mj\u00e4llby AIF | About Macron\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Macron entra anche nel massimo campionato di calcio svedese, l\u2019Allsvenskan, annunciando la partnership tecnica con il Mj\u00e4llby AIF, club della citt\u00e0 di H\u00e4llevik. 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